Conference organizers want to do big social media wow-factors for their events in 2012. They’re either taking on the full-load themselves, delegating it out to their steering committee, hiring outside companies or asking the destination’s CVB to help drive the car. When they’re not tweeting, posting updates, uploading photos, starting LinkedIn discussions and adding updates to the event website, you can almost bet that the person handling the event’s digital strategy is working with mobile app developers through a strenuous process to “get it right.”
Except for Twoppy, a website where you can easily plug-in all the information and create the event app as you go through the planning process.
Planners who spent weeks exchanging emails with a mobile app company in the past may be asking themselves, “Why didn’t I think of that?” What planners will appreciate the most about the company is that they put the attendees as their priority first and foremost. Most other event apps have tiered price levels that hinder the attendees’ mobile experience. Planners admire Twoppy because their mission is to provide an app that benefits the attendees and doesn’t fall-short based on a planner’s budget. Organizers who prefer one-on-one help – no fear, customer service is not an area Twoppy lacks in either.
Besides an easy content management platform where you can plug-in the practical information like venue information, driving directions, ticket information and other essential items, planners can add interactive maps of the city and pin locations. For conferences like SXSW with an endless number speakers, performers and presenters, Twoppy has enough storage for it all. Program items like session titles, locations and even speakers’ photos can all be uploaded. Partners and sponsors also find their own place within the app. Since it’s free to design a Twoppy mobile event app, there is tiered-pricing but even in the first tier, the most basic (free) app provides attendees with a fully loaded package. In the second tier, the opportunity to brand the event with a customized dashboard is the first upgrade with a reasonable price (see the Twoppy website). Depending on the amount of technical feedback a planner is seeking such as analytics, the sky is the limit and the higher tiered packages are most likely more suitable for larger events. Twoppy’s gained popularity in the US and Europe is shaking the mobile event market. Their popular use at well-known events like TEDx Amsterdam deems planners to ask why didn’t I think of that?
Twoppy; Twoppy.com, info@twoppy.com, +31 33 434 0350
Tags: social media, str, tech talk
