Do your meetings only appeal to one generation?
Photo Credit: Flickr Niseag03
In our upcoming white paper about generational differences, we interviewed four individuals or shall we say experts/evangelists/researchers who focus on generational differences in their line of work. Generational differences encompasses a broad range of topics, but the upcoming white paper specifically discusses training styles, challenges in the workforce and the future of training. Set to publish later this week, trainers and C-level management will learn understanding generational differences helps to attract, retain and motivate your workforce and meeting attendees.
5 Ways To Appeal to Several Generations In Your Meetings & Conferences:
- Don’t request phones to be turned off – Instead, if you’re worried about ringing phones nicely request for attendees to place their phones on vibrate. Asking attendees to remove themselves from their way of social communication will turn them off from your meeting instruction. Instead, they’ll me more concerned with what they’re missing out on at the moment. Generation Y attends conferences and meetings to share the content and networking with others whether through texting with friends or synthesizing the information and tweeting on Twitter.
- Provide a training design that appeals to all generations – trainers who are unbiased in their training design and delivery are the most successful. Even if all attendees are Generation X and Baby Boomers, it’s extremely important to incorporate the training preferences of Generation Y who will attend in the future – (You can learn more about their training preferences in the white paper).
- Integrate social sharing in conference registration – Attendees of Generation Y, Generation X and early adopters of the Baby Boomer Generation who are considered to be part of a participatory culture are content contributors, constantly sharing and collaborating ideas. This culture also will want to tell others about the conference they’re attending and as a resul,t social sharing should always be an option in conference registration.
- Provide opportunities for hallway discussions and networking - Studies show Generation Y attends meetings and conferences for the face-to-face networking time. Generation Y values time spent with Generation X and Baby Boomers; they want to question veterans on definitive career paths similar to a mentor-ship. In addition, the late adopters of the Baby Boomer generation appreciate time well-spent with Millenials learning about social media, smart phones and other technology.
- Technology only engages one sense – Content can be found online but a face-to-face experience is what motivates them to travel and attend. According to Jeff Hurt, allow 2-3 minutes between each 10 minute presentation for attendees to discuss challenges and opportunities with neighboring attendees. Connecting and contributing to content is extremely important to a participatory culture. In fact, Generation Y expects training to be year-long with material provided before, during and after the conference.
Interested in other ways training styles differ among generations? What about the value of understanding the different generations? Find out in NCC’s next white paper set to be published later this week. Contributors include: Ann Fishman of Generational Targeted Marketing, LLC; Jeffrey Vargas, Generational Evangelist; Ildiko Agoston, ARAMARK Conference Centers; and Jeff Hurt, Velvet Chainsaw Consulting. What’s your experience in appealing to several generations in your meetings? What styles work and what doesn’t?