Photo Credit: WEBN-TV
CSR, the common acronym for Corporate Social Responsibility is becoming a popular trend in the meetings and events industry as more people from Generation Y enter the workforce (also known as a generation of “can-doers”) and the value of outside training seems to need a CSR component to it.
What are ways you can successfully adopt CSR initiatives into your meetings and conferences?
- Eco-friendly products - Purchase lanyards, USBs or other items that are made in the US and eco-friendly. It’s a small aspect of a meeting but attendees appreciate the value of eco-friendly items, if you choose to share this with them.
- Food miles play a role – Choose suppliers such as caterers that use local ingredients. At NCC for instance, we often blog about how we grow our own herbs, established a farm to table program and did you know we recycle our canola oil? It’s used for tractors who harvest the corn for our canola oil – talk about a cyclical relationship.
- Venues – Is the venue going to have an impact on your organization’s reputation and/or corporate social responsibility? Choose a venue that can tell you about their green efforts and how they meet your objectives and uphold the reputation of your corporate social responsibility.
- Apps and Gaming – After Green Meetings Industry Council received overwhelming praise for their 2011 conference app Game On!, we can most likely expect to see a rise in conferences and meetings using apps for agendas, games, networking and more. It’s not only innovative but exhibits initiative in the future of green meetings.
- Donating in new ways – Is it possible for you to arrange leftover banquet entrees to be donated to local charities? Worried about the legality and logistics of donating food to charitable organizations? Find out about the Good Samaritan Food Donation Act on the Feeding America website. Some donations could be as simple as reception centerpieces with fruit in vases – produce like oranges, grapefruits and avocados make ideal items that can easily be donated.
- Community service projects – Planners can implement community service projects in their meetings which educates attendees, creates last bonding experiences and many memories. Work with local chapters of a charitable organization where you’ll be meeting and volunteer in groups of teams.
What are some of your corporate social responsibility initatives when hosting meetings and/or conferences? Is it well-received by those attending? What’s your opinion on the subject?